Lensyl Products, a mattress manufacturing company based in Trinidad and Tobago, approached me with hopes of connecting with locals in the area through email campaigns.

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Despite having sparsely used their MailChimp account, with very little data to go off of, I analyzed their market, the products they sell, and the audience they were targeting.

After this process, I started designing a nurture series of emails to get new and old customers acquainted with their products.

This series of six emails takes the customer from a general email through five different product categories, highlighting quality and improvement of sleep.

The process included analyzing the company and audience; competition analysis; wireframes of effective emails; photo editing; copywriting; email design; and email strategy.

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