July 1, 2023

Concrete Canvas Website

Brand Strategy
Design
Web Design
Case study
About the project

Concrete Canvas Dallas is contracting company with an expertise in everything concrete: polished concrete, stained concrete, stamped concrete, epoxy, you name it! The owner, Ryan, and his team are experts in their field with a solid approval rating across the board.

At the time, Ryan was looking to go in a different direction with his website. His old site was good, but it felt very much like a templated design, with lots of text and no real organization.

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The solution

We spoke at length about his services, his goals, what he wants to include on the site with the capability of integrating a lead form to his CRM, and of course, his audience.

In addition to his website, I decided to clean up his logo as well. The version he sent was fine but very pixelated. I wanted to maintain the integrity of his brand by vectorizing it and kept it as close to the original as possible.

In addition to the logo, I decided to make a blocky pattern that mimics the stamped concrete style he is well known for. This pattern, I thought, would be perfect to break up some sections of content on his site.

After sketching a few wireframe options, I started building the design and actually changed my original idea twice. That's the thing about design, execution and responsive design can pivot a design. I integrated his YouTube channel and integrated a form to integrate into his CRM using Zapier webhooks and lots of patience.

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Results

The end result is cohesive, with only necessary information and a gallery accentuating his skills.

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