At the time, Ryan was looking to go in a different direction with his website. His old site was good, but it felt very much like a templated design, with lots of text and no real organization.
In addition to his website, I decided to clean up his logo as well. The version he sent was fine but very pixelated. I wanted to maintain the integrity of his brand by vectorizing it and kept it as close to the original as possible.
In addition to the logo, I decided to make a blocky pattern that mimics the stamped concrete style he is well known for. This pattern, I thought, would be perfect to break up some sections of content on his site.
After sketching a few wireframe options, I started building the design and actually changed my original idea twice. That's the thing about design, execution and responsive design can pivot a design. I integrated his YouTube channel and integrated a form to integrate into his CRM using Zapier webhooks and lots of patience.