Ronnie is a Texas Realtor serving the DFW area. New to real estate, but feeling lost in a saturated market, he wanted a logo that would help him stand out, something bold but polished.

I spent some time researching realtor logos and felt a bit stuck considering logos with houses and keys were typical and a bit overdone in real estate (and interior design, and construction, and mortgage companies...)

Going back to the basics, I spent time mind mapping and writing down the first things that came to my mind when I thought of home buying and real estate.

I felt like accentuating his name and his title would be a nice alliteration, and decided to keep it simple with a bold font and a delicate accent font for "the". Going over hundreds of logos, it felt like yellow might be a nice break from the mold. The juxtaposition between the yellow and the black makes the design pop even more.​​​​​​​

Design programs used: Adobe Illustrator

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This project helped Ronnie stand out as an individual with insights to offer on real estate versus just another real estate agent. He's sold more home YOY in the two years since this project has completed.