Fresh Produce Clothes is an e-commerce site that has been in business since the 1980s (at the time, brick and mortar), making apparel for women who have a beach state of mind and feel beautiful in their skin.

For many brands, the holidays (Labor Day - Valentine's) can be overwhelming with peak season between November + December. For Fresh Produce, they wanted to introduce a line of jewelry that carried the spirit of the beach.

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To carry this project through to completion, I started by shooting the jewelry in natural light. After editing it carefully in Lightroom, I exported the files to Photoshop. Being the holidays, I wanted to capture the air of the season instead of presenting the jewelry the way most brands do.

This brought forth the idea of arranging the pieces in a way to make familiar shapes: a tree, an ornament, and a snowman (not pictured).

This idea was a perfect way to kick off their seasonal line with room to grow while still harking to the idea of the holidays.

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The execution was successful and garnered a lot of hype and sales with future collaborations to see exponential success.

Design programs used: Adobe Photoshop | Illustrator | Lightroom

Email Service Provider used: Klaviyo

Website platform used: Shopify